Book Launch Promotion Ideas
A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement https://elmergernaleartworks.com/. Their audience’s trust can translate into increased sales.
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Your website is your virtual home base—a space to showcase your books, share your story, and engage with readers. Ensure it’s visually appealing, easy to navigate, and features links for purchasing your book. Include blog posts about your writing journey, sneak peeks, or tips for aspiring writers.
Book Promotion Ideas for Authors
Authors Veronica Roth and Leigh Bardugo teamed up for a virtual book tour to promote Roth’s novel Chosen Ones. They utilized platforms like Twitch to host live discussions, engaging a wide audience and creating an interactive experience for fans. This innovative approach not only increased visibility for Roth’s new release but also strengthened their connections with readers.
18. Share positive reader reviews and testimonials. A super easy book marketing strategy is to post positive reviews of your books online. Spread testimonials on your social media platforms, author website, etc.
Just like you wouldn’t ghost a new friend after one hangout, don’t vanish from your readers’ lives. Use the momentum to plan your next move. Maybe a follow-up panel. Or a social media Q&A. Keep them coming back.
Did your partner hit a bestseller list? Hype them up. Readers notice authors who genuinely support each other. It’s like the literary version of Tom Hanks cheering on Meg Ryan in You’ve Got Mail. Heartwarming and effective.
Think of it as a mini masterclass, but cooler. You and your author buddy can dive into a topic that excites your shared audience. Maybe you’re both fantasy authors. Run a session on “Worldbuilding Without Losing Your Mind.” Or, if you’re in the thriller genre, try “Writing Twists that Would Fool Sherlock Holmes.”
Book Promotion Ideas for Libraries
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
Networking is invaluable in the book world. Attend literary festivals or genre-specific conferences to meet readers, authors, and industry professionals. If none are nearby, consider hosting your own local event to build community.
If there’s one thing that separates agencies and service providers who keep clients for years from those who struggle with churn, it’s not just great results.It’s great communication. Your clients want to know what’s happening — even when the news isn’t flashy.When you keep them informed, proactive, and involved, you build loyalty, trust, and long-term…
Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them: